Lou Andreozzi, former Chairman of Bloomberg Law and CEO of LexisNexis North American Legal Markets, has been named CEO of .law by Minds + Machines, Minds + Machine was granted an exclusive license to market the new generic top level domain .law by ICANN (The Internet Association for Assigned Names and Numbers) which governs internet domain assignments. Andreozzi not only has experience in the legal market but his experience includes leading the Martindale Hubbell, which in pre-internet days was the premier marketing vehicle for law firms. In a recent interview, Andreozzi took credit for acquiring the domain "lawyers.com" domain for Lexis. He believes that since law firms have a much more sophisticated understanding of marketing than they did when Martindale Hubbell ruled the legal market, firms are likely to welcome and recognize the importance of claiming a .law presence on the web.
Organizing the legal market on the web
.law will officially launch in August. Unlike .com and .net which can be used by virtually any organization, .law registration will require the registrant to be a lawyer. Each registrants legal credentials will go through a two step verification process. Law firms will have a chance to re-brand their web presence.
Andreozzi believes that .law enable .law domain owners to get better rankings in Google. It will also give some law firms a second chance to claim a domain name which they were unable to secure in the .com domain. In addition, law firms are very likely to want to acquire .law domains for both offensive and defensive strategies. Even if a law firm plans to continue using their .com URL, they will not want another law firm claiming a confusingly similar .law domain name.
Minds + Machines is also going to market .law to other kinds of legal entities. They are currently in discussions with bar associations around the country and they plan to give 5 free domain names to each US law school. Other law related entices such as legal publishers will also be eligible for .law registrations if they qualify for registration.
Below is the press release:
SANTA MONICA, April 1, 2015, California, – Minds + Machines (LSE: MMX), the owner of the new .law top-level domain today announced the appointment of Lou Andreozzi, former Chairman of Bloomberg Law and CEO of LexisNexis North American Legal Markets, Martindale Hubbell and lawyers.com<http://lawyers.com/>, as CEO of .law. Carl Jaeckel, founder of Lawyer Central and CMO of Morgan & Morgan will also join as COO and John Morgan, Founder of Morgan & Morgan, renowned businessman, philanthropist and political power broker will serve as Chairman.
Minds + Machines has been granted an exclusive license to operate the .law top-level domain by the Internet Corporation for Assigned Names and Numbers (ICANN), which regulates the Internet namespace and will provide registry and registrar services for .law. Andreozzi, Jaeckel and Morgan will play key leadership roles in the launch of .law. The leadership is in discussions with many prominent bar associations, legal journals and key legal market players worldwide to distribute .law domain names.
Lou Andreozzi said, “Minds + Machines has been truly visionary in recognizing the importance of the new top level domains. I am very proud to be working alongside them in bringing .law to the legal industry.”
The new .law web address, which will function just like other familiar top-level domains such as .com or .org, will go on sale to accredited lawyers and law firms during the summer of 2015. Applicants will have their credentials checked upon registration and renewal.
Antony Van Couvering, Chief Executive Officer of Minds + Machines, commented, “Lou Andreozzi and his team are the right people to run .law. Their experience and network will assure that qualified lawyers worldwide become aware of .law and its tremendous benefits to their practice.”
“We are giving lawyers and law firms the once in a lifetime opportunity to rebrand their identities online, clear up any confusion with other extensions and differentiate themselves from non-lawyers,” said Morgan.
About Minds + Machines
Minds + Machines (LSE:MMX) is a leading owner and operator of new generic top-level domains (“gTLDs”), and provides registry services to a range of high-profile clients. The Group also provides domain name services to consumers through its wholly owned registrar operations in the US and Europe. For more information on Minds + Machines and its services and companies within the Group, please go to investors.mindsandmachines.com.
For further information
Tina Lord – Minds + Machines
Toby Hall – gth Communications
North America 802 768 8018Europe +44 7713 341072