Thursday, March 6, 2014

ALM Goes Glossy...New look, new content, new subscription model!

Earlier this week readers were introduced to a whole new website. It is clean, contemporary, graphic and well… glossy. In January ALM rolled out 18 redesigned websites for its regional and national publications. ALM’s content has always outshined it’s technology and finally they seem to have developed a slick new “eye-candy” platform which enhances the content and makes it more accessible.

One major content change is the pivot away from a jurisdictional emphasis to a substantive practice focus. Content from the regional and local jurisdictional publications will be selected by the editorial team for inclusion on the new platform. For the first time content from all the ALM resources are brought  together in a single platform– including selected content from the more exotic “Legal Intelligence” and “Rival Edge” platforms.
Contributor Network – a la Huffington Post

ALM is developing a new Huffington Post type stable of commentators with its contributor network. So far they have about 160 contributors including practitioners and law professors who will write articles commenting on important issues in their area of expertise.

 The Layout  The top navigation bar provides access to the main content sections:

Practice The launch includes 5 topical practice sections, Intellectual Property, Corporate and Securities, Labor and Employment, Appellate, Class Actions and Product Liability will include content curated by ALM editors. Each area will include 8 to 10 stories a day..

 Industry  This section will focus on stories involving law firm management, finance, major cases, law schools. lateral moves, who’s getting what clients…. This also includes my favorite section here is called “The Hot Seat”  which provides a daily dose of lawyers behaving badly.

Insights – Will expose data and provide graphics from the ALM Legal Intelligence  reports and surveys  and from the  Rival Edge product.  They will not provide the full reports but will selectively expose data an summaries of reports which is a terrific cross selling strategy  highlighting the lesser known legal intelligence products.

Resources – Includes links to other ALM resources such as Rival Edge, Minority Law Report, CLE center which require separate subscriptions. The legal dictionary is free so I tried it. Today’s headline grabbing word “upskirting” had not yet made it into the dictionary.

There's Also an App. There is also a new App which is available in iTunes store. The app scales the content to any sized device and makes downloaded documents available for reading offline.

 New Subscription Models

ALM is offering 30-day free trials to the site and three subscription packages (paid annually):

Basic: Two practice areas or digital access to two publications for $49.99 per month.

Plus: Three practice areas or digital access to three publications for $79.99 per month.

Elite: All-access subscription for every practice area and digital access to all publications for $99.99 per month

The large law firm pricing model has not yet been determined.

What’s Next? Natalie Gorman the Editor in Chief expects the platform to continue to evolve.  “We’re very excited about the new site. We’re also eager to improve and expand what we offer through it. We’ll definitely be growing the Contributor Network, we will add new practice areas, we will have new columnists on the site, and we’ve got a number of new features that we’ll debut over the course of the coming year, some of which are already in development. We intend for the site to evolve rapidly and frequently

 My two cents

.How about “Sector” coverage? I agree with the new focus on substantive practice issues, ALM should consider expanding to sector coverage since firms have recently started to focus on business sector expertise.

 Law Journal Press – Please tell me that the Law Journal Press Treatise collection is in the queue  to get a dramatic modern tech makeover like!


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