Monday, June 11, 2012

Bloomberg Blinks On Pricing: New Lower Pricing Schedule Hits the Market


Bloomberg  Law entered the legal information market striding to a different drumbeat, and they continue to be delightfully contrarian. First they shunned  the traditional cost recovery model for online research,  then they added a raft of BNA content at no additional cost to subscribers. Last week they quietly retreated from their debut pricing plan.


When was the last time a vendor sent you a letter advising you that they had just lowered your contract price? In unison we shout "never!" This is something that I think we can file in the "when hell freezes over" drawer.

And yet.... that exact thing happened last week Bloomberg Law subscribers  were advised that Bloomberg Law had lowered the contract price for years three through five in  previously executed multi-year contracts. True to their "everyone gets the same deal" philosophy, law firms which are currently in negotiation will be receiving the revised pricing schedule as well.


Although Bloomberg is famous for their inflexible approach to standard pricing (everyone pays the same per attorney price), at least they can be counted on to be flexible in response to market demands. And more importantly everyone gets the benefit of the new pricing model  - even those to  whom Bloomberg has
 no legal obligation to offer a price reduction.

Related Posts:

Welcome to Bloomberg Law No Deals No Discounts No Apology
Welcome to MORE: On Bloomberg Law. BNA Debuts on the Blaw Platform





2 comments:

  1. Any more info on this? How much of a decrease are we talking about? I tried to find some other articles about this topic, but I haven't really seen anything else. Thanks!

    ReplyDelete